Snowdog supports Polish musher at Finnmarkslopet 2014
What’s the story behind calling company a Snowdog? Sled dogs and beauty of this unique human-animals cooperation.
Mostly because of passion for these great dogs and what they represent, many years ago I decided to call the business Snowdog. Sled dogs teams are all about something that we really have to care of in our business – team work, trust and competition, dedication but also fun. When it comes to racing, you view the team as a one entity, dogs and human. Animals compete also inside one team, so the musher’s tasks it to direct the energy in right direction. Too much of interference affects the efficiency of the whole team, so two-way communication among team members and musher has to be error-free, there is no way for misunderstandings. Reading dogs behavior signs and clear commands are key to success. Does it sound familiar? It should. Dogs-human team work is not that different from what we need to build to achieve success in business.