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Design for how people buy

Accessibility

Closing the web accessibility gap to create equitable spaces.

Overview

More than one in four US adults has a disability, according to the CDC. WebAIM's 2026 review of the top million home pages found detectable WCAG failures on 95.9% of them. We build accessibility in from day one of design and development, and help existing stores meet the requirements, so you reach more customers and reduce legal risk.

What we do

What you get

Reach more customers

More than one in four US adults has a disability, according to the CDC, and their families often shop with them. An accessible store is open to all of them.

Reduce legal risk

Accessibility laws already apply to online stores, including the European Accessibility Act in the EU. We close the gaps that lead to complaints and claims.

Design beyond disabilities

Accessible design also helps people with temporary or situational limits: a weak connection, one hand holding a child, bright sunlight on a phone screen.

Improve the experience for everyone

Clear labels, readable text and predictable navigation make the store easier for every customer, not only people using assistive technology.

Reach older shoppers

Older shoppers buy online too, and many need larger text, stronger contrast and simpler navigation. Accessible design makes it easy for them to buy from you.

How we work

Get an accessibility consultation

We review your store to find accessibility problems and help you meet WCAG 2.1 AA. We test across platforms, browsers and assistive technologies, with our own testers, manual testing with assistive technology, and automated tests.

Accessibility is now a standard requirement for an online store, alongside performance and SEO. In the EU, the European Accessibility Act applies to ecommerce. Building it in costs far less than fixing it after a complaint.

Not sure where to start?
The first assessment is free.

Tell us what's going on with your store. We'll look at it and tell you what's broken, what's at risk and what it will cost to fix, before you commit to anything.

Cartoon: a shop at the top of a steep flight of steps with no ramp, a wheelchair user and a parent with a pushchair waiting at the bottom.

β€œWe’ve had no complaints from anyone who got in.”