Background
N69.pl is an erotic gadget retailer offering products both online and in a physical store in Warsaw, Poland. The store boasts nearly 57,000 products. Customers predominantly discover n69.pl through advertisements or price comparison websites, with most opting to use the mobile site.
The primary objective was to develop a new, functional graphic design using the Hyvä Theme and Hyvä Checkout for n69.pl's online stores, available in both Polish and Czech, and prepare for the launch of further dedicated shops for overseas markets. The project aimed to not only mirror the functionality of the existing production site using new Hyvä modules but to also enhance its performance, with a special emphasis on optimizing the mobile experience. Snowdog partnered with the Centuria team, who managed the setup of the server infrastructure.
Challenges
One of the biggest challenges working on the project was optimizing the loading of related product colors on the product listing page without reloading all the content using AJAX. To solve this problem, we used the EcomDev Magento 2 Product Data Preloader Tool created by Magento performance expert Ivan Chepurny. The tool simplifies the aggregate data access for products loaded as part of a collection.
The challenge for the frontend team was to redesign the store and reimplement a custom functionality from the old store as integral to Hyvä's new modules while also maintaining performance.
Before deployment, the Centuria team carried out comprehensive performance tests, which enabled them to optimize server configurations and identify potential vulnerabilities.
Hyvä Checkout
The checkout is the biggest pain point of any online store. Hyvä Checkout offers a streamlined and lightning-fast checkout experience, optimizing conversion rates and enhancing user satisfaction for Magento sites. Hyvä Checkout is built with Magewire, which is foremost a PHP-driven technology.
Hyvä Theme
Hyvä Theme provides a lightweight and customizable design framework, ensuring visually appealing and responsive storefronts that load quickly across devices.
Magento Page Builder
Page Builder was integrated for its flexible, intuitive content management capabilities, facilitating the creation and modification of site content without extensive technical expertise.
New delivery and payments methods
The introduction of new delivery and payment methods was instrumental in enhancing user convenience and expanding payment options. Hyvä Checkout changes the typical arrangement of checkout blocks and allows orders to be placed by entering only a phone number for pickup at automated locations. We provided compatibility modules for Polish payment and delivery providers, e.g. Orlen Paczka, with Hyvä Checkout. Check out our free Hyvä Checkout compatibility modules.
Performance
Hyvä itself is the best performance booster, but we made sure to equip it with other high performance components.
We implemented image proxy to optimize the loading of images and cloned photos (image formats including WEBP and AVIF thus reducing the load on Magento itself by implementing ImgProx).
Together with our preferred extension provider Amasty, we introduced enhancements to the Omnibus module to efficiently handle large pricing and promotion data — typically a major challenge for retailers in Europe that work heavily with promotions.
Accessibility
To make sure that n69.pl will be ADA and EAA compliant, we prioritized a clear and transparent design that adheres to accessibility standards, ensuring that all users can navigate our platform with ease. Throughout each stage of the website's design and development, we meticulously integrated navigation features that are fully compatible with screen readers, enhancing the shopping experience for visually impaired users.
Significant emphasis was also placed on providing detailed descriptions for buttons, images, and other interactive elements, facilitating a more intuitive and accessible online environment for all customers.
Server
Together with our long-term Magento-specialized infrastructure partner Centuria, for this project we decided to choose managed servers built to specification, highly powerful and with increased security.
Centuria used a single HPE DL360 Gen9 server, effectively balancing cost and performance. This server is outfitted with dual Intel Xeon E5-2696 processors and is configured for easy future expansion, featuring additional RAM and disk slots.
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