Background
In a bid to expand their business offerings, a furniture retailer with a thriving presence in the Polish market sought to venture into the world of office supplies. Facing a tight deadline and the challenge of launching with 10,000 SKUs, they turned to us for guidance on crafting a comprehensive eCommerce strategy, ultimately leading to the successful launch of their online store with high mobile compatibility, accessibility, and performance.
Challenges
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Launching with a large number of SKUs (over 10,000)
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Navigating the complexities of launching within a tight timeframe
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Implementing Adobe Commerce without finalized product information
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Overcoming accessibility issues within the Hyvä frontend theme
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Integrating ERP and PIM systems while developing business processes
eCommerce ecosystem and integrations
The project involved the integration of Adobe Commerce, the Hyvä frontend theme, and connections with Streamsoft Verto (ERP) and Ergonode (PIM) for product data management. We also tailored some B2B functionalities within Hyvä such as quote requests and store credit, adaptable pricing through Verto ERP, implementation of drop-shipping solutions, and customized settlement logic for B2A customers.
Crafting a seamless shopping experience
Our work also encompassed significant accessibility enhancements, frontend customization, GTM and SEO optimization through the YIREO module, and personalized email templates. The homepage is customizable in Page Builder, where we also introduced some new graphic elements and carousels for greater marketing flexibility. We introduced a new microservice to ensure asynchronous order processing, protecting against even unlikely unavailability of the ERP. We also further customized their store with refined Adobe filters, a dynamic Omnibus clause for pricing, controlled product reviews, delivery estimates linked to product categories, and the integration of Adobe LiveSearch powered by Adobe Sensei.
Dedicated eCommerce team
We supported Biuro Paczka with a dedicated expert team made up of a project manager and client success manager, plus 2 backend and 2 frontend developers, a UI designer and UX specialist, 2 testers, plus an accessibility expert who played a major role in improving the accessibility of the theme to make the store and its features compliant with WCAG.
In addition to supporting the client from business process definition to their implementation, our team was also involved in ongoing communication with representatives of the integrated systems, extensive testing, and final adjustments.
Accessibility improvements
With the launch of Biuro Paczka, we introduced substantial frontend accessibility enhancements to the Hyvä theme, aligning with the client's strong commitment to accessibility. Our primary focus was to ensure that the entire purchase flow, from product browsing to checkout, was adjusted to be compatible with screen readers and other assistive technologies. This effort not only improved the inclusivity of the store but also became incorporated into the Hyvä theme 1.3.0, a massive contribution to push Hyvä forward.
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