Case Study: Timetrend
Enhancing Timetrend's eCommerce platform with Magento and Hyvä Checkout integration
Explore how we updated the Timetrend.pl customer experience with Magento Open Source and Hyvä Checkout, optimizing performance, improving usability, and effectively streamlining operations, all within a tight timeframe.
INDUSTRY
B2C
COMPANY SIZE
Medium
HEADQUARTERS
Poland
PLATFORM
Magento / Hyvä
Background
Time Trend is a well-established company specializing in watches and accessories. With a network of retail shops throughout Poland, Time Trend operates a large eCommerce platform to serve its customers.
They initially migrated to Magento and managed three separate websites, catering to B2C and B2B clients, and their own brand, Scalar. Their ultimate goal was to merge these websites into one comprehensive platform that would serve both B2B and B2C customers.
Objectives
Smooth Platform Transition
Successfully migrate Time Trend's eCommerce to Magento Open Source to achieve a more streamlined and cost-effective architecture.
Enhanced Checkout Experience
Implement the Hyvä Checkout solution to create a more developer-friendly and faster checkout process, including integration with InPost and tpay.
Improved Website Performance
Optimize the website's speed and reliability to provide a better user experience and reduce errors.
Clean-Up and Modernization
Remove outdated elements, streamline integrations, and eliminate unnecessary modules to create a cleaner and more efficient eCommerce platform.
Challenges
The project faced several challenges, such as an initial lack of staging environments, resource constraints, and the absence of comprehensive documentation.
The site had accumulated approximately 300 modules, many of which were unclear in their purpose and had outdated code, and strict deadlines further added to the complexity of the project.
Implementation
ERP integration
One significant aspect of the project involved new integrations with ERP software. We employed a microservice architecture to synchronize orders, utilizing REST API for seamless communication. Time Trend was able to add changes to its ERP interface and order flow, transforming the entire company's processes.
Going live with Hyvä
Despite the challenges, we migrated Time Trend to a new platform and theme with updated designs, all within 5 months. The improvements achieved were significant and included the successful integration of Hyvä Checkout, updates to the site's design, and smoother user interactions thanks to a clearer and user-friendly interface
Performance optimization, particularly through the use of Hyvä technology, made the site faster and reduced errors. Every module was made compatible with Hyvä Checkout, and frontend improvements were implemented.
Outcomes
Successful eCommerce platform migration and optimization
In summary, our collaboration with Time Trend resulted in the successful migration of their eCommerce platform to Magento Open Source with Hyvä Checkout integration. The project improved performance, streamlined operations, and enhanced the user experience, ultimately meeting the client's objectives and delivering a highly effective eCommerce platform.
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