Case study

Sanpol

Merging three stores into one platform for B2B and B2C

Industry

Manufacturing & Distribution

Platform

Adobe Commerce

Solution

B2B & Integrations

Headquarters

Poland

Company size

Large

Outcomes

What changed

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Delivered on time

Despite deep integrations with SAP, PIM, and Mautic, the project launched within a year of the design phase. Careful planning kept the complex, high-volume migration on track without disrupting live operations.

User-friendly administration

The Magento CMS made day-to-day site management simpler and more intuitive for the entire team. Content, catalog, and pricing updates are faster to apply and easier to maintain.

Easier marketing management

The marketing team can now update promotions, offers, and campaigns far more easily than on the old setup. What once required developer involvement is now handled independently and on schedule.

Revenue growth

Following the migration, Sanpol saw a notable increase in revenue, winning more orders and attracting new clients across both B2B and B2C. The unified platform removed the friction of running three separate stores.

The project

In this case study

Background
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‍Sanpol is a prominent B2B and B2C eCommerce company specializing in bathroom and plumbing supplies, with a catalog of over 100,000 SKUs and more than 1,000 B2B clients. Originally they ran three separate Magento sites, B2C, B2B, and their own brand, Scalar, with the goal of merging them into one comprehensive platform serving both audiences.

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Collaboration

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‍Our partnership with Sanpol has spanned seven years and counting. As their existing B2B system grew outdated and inefficient, they needed to modernize their sales processes, integrate cleanly with internal systems, and deliver a better user experience. That led to migrating to Magento, and later Adobe Commerce, a complex undertaking driven by deep integrations with SAP (for intricate client hierarchies and pricing rules) and a Product Information Management (PIM) system.

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Objectives

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Efficient migration to Magento and then Adobe Commerce, leveraging the full capabilities of both.
SAP & PIM integration for complex client hierarchies, business rules, and accurate product data.
Performance optimization: a faster, more reliable site despite the vast catalog and complex pricing.
Improved UX: customizable homepage elements per customer group, loyalty programs, and complex price calculations by product, promotion, customer group, and individual client.
Streamlined operations by unifying Magento, SAP, PIM, and Mautic (marketing automation) into one cohesive ecosystem.

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Challenges

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‍The project brought extensive integrations, dynamic and evolving requirements, and the incorporation of external systems like SAP and PIM, all while keeping a live, high-volume platform running without interruption.
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More work