Eye tracking use cases
- 01User experienceUnderstand how users naturally interact with your website, mobile app or any interface without disruption. You'll find out where people pay attention to, how their focus moves and what parts they miss completely.
- 02Brand & MarketingEvaluate how commercials, ads or print media is performing and grabbing user attention. In larger data sets eye tracking can provide significant results about designs and placement.
- 03Shopping experienceFrom individual product packaging to large retail stores, eye tracking can be applied in various scenarios across all brand touchpoints to understand how users navigate and verify if your product is receiving visual attention and focus.
How it works
At Snowdog's research lab, we develop methods and test scenarios for each research question and system to be used. Our researchers use Tobii Pro Glasses 3 with the latest version of Tobii Pro Lab research software. Experiments are conducted either on-site or at our in-house facility.
- 01
Test planning:
After understanding your goals, we prepare research questions, test scenarios, connect with participants and organize the whole experiment. - 02
Setup & Calibration:
To perform the experiment, participants will wear the glasses which are remotely connected to test computer. The glasses are then calibrated with the participant's eyes. - 03
Experiment:
The participant will be asked to explore or perform a task while wearing glasses. The view from the glasses along with the patient's eye path is recorded and monitored in real time via a test computer by the researcher. - 04
Data analysis:
Data is generated in the form of heat maps (which reveal where and for how long the user gazed at a point) and saccade pathways (which trace the eye's movement between areas of focus). We prepare and analyze the data and draw.