Skip to the main content.

Case Study: HearFor

Helping an innovator change healthcare engagement

A technology company in the healthcare sector seeks to revolutionize the onboarding and ongoing care experience.
Screenshot 2025-03-18 at 9.22.14 AM

INDUSTRY

Healthcare

COMPANY SIZE

Small Business

HEADQUARTERS

USA

Background

HearFor.ai is an innovative company dedicated to transforming patient interactions in the healthcare sector, with a specific focus on fertility care. Their vision is to create a seamless, AI-powered companion that enhances patient engagement and accessibility in a highly sensitive healthcare domain.

To bring this vision to life, HearFor.ai sought to develop an MVP (Minimum Viable Product) demonstrating their AI-assisted voice solution, Continyou. At the core of Continyou is Liv, an AI-powered fertility care voice assistant designed to assist patients by conducting initial screenings, answering inquiries, and streamlining the onboarding process for fertility clinics.

MVP Requirements:

  • A visually attractive, fast, and accessible landing page to showcase Continyou and its capabilities
  • Integration with AI assistants to power Liv’s voice interactions
  • A feature allowing users to initiate voice calls with the AI assistant
  • A basic AI-driven interview/screening process for patient intake
  • A lead generation and categorization system based on user interactions

This solution was designed to serve as a proof-of-concept, demonstrating how AI can provide personalized, always-available healthcare support — and they tasked IronPlane and Snowdog to create and implement it.

Screenshot 2025-03-18 at 9.33.50 AM

Objectives

snowdog-icon-CRM
Demonstrate the concept of an AI-powered healthcare companion.
Increase product merchandising
Streamline the patient onboarding process for fertility clinics.
snowdog-icon-Project-rescue-2
Provide 24/7 accessible support for patients seeking fertility care.
snowdog-icon-B2B-Commerce-2
Generate and qualify leads for potential clinic partnerships.

Challenges

Migrate Custom Functionality to Easier-to-Maintain Modules
Optimizing AI Accuracy
One of the most significant challenges was training the AI assistant to effectively gather and process relevant information from users. We had to ensure the AI agent could conduct interviews while maintaining an appropriate tone.
snowdog-icon-operations
Data Transmission and Storage
After each conversation, user inputs needed to be stored in a CMS. We had to implement a seamless flow from voice interactions to structured lead generation.
snowdog-icon-New-Magento-builds-2
Maintaining a Lightweight Tech Stack
To create a simple yet effective solution, we implemented a system for structured data collection that was scalable and easy to iterate on.

Solutions

To meet HearFor.ai’s requirements, IronPlane and Snowdog designed and implemented an agile, cost-effective MVP using:

  • AI Assistants – For AI-powered voice assistant capabilities
  • Custom CRM System – To manage lead capture and categorize user interactions
  • Custom Python Integration – To connect the AI assistant to the CRM solution, ensuring structured data collection

What Made Our Approach Unique?

  • Voice-First Healthcare AI – Unlike traditional healthcare chatbots, this solution prioritized voice interaction, offering a more natural and accessible user experience.
  • Specialized AI Application – Liv was specifically designed to handle sensitive fertility care conversations with an empathetic and professional tone.
  • Lean but Functional Infrastructure – The tools we used allowed for a rapid, low-cost MVP deployment, reducing time-to-market while maintaining key functionality.

By leveraging emerging technologies in a strategic way, we ensured that HearFor.ai’s vision for AI-driven fertility care was effectively demonstrated.

how-we-approach-product-development-image

Outcomes

Check icon
The MVP successfully delivered a fully functional:
  • Webflow landing page presenting Continyou
  • AI-powered voice assistant that could conduct basic interviews
  • Lead generation system for fertility clinic partnerships
Check icon
Delivered a fully integrated AI-driven healthcare assistant within the defined scope and budget.

More success stories

Ready to get started with Snowdog?