--- title: ClearBags | Case Study | Snowdog description: The packaging industry leader’s website gets an exciting UX and UI upgrade with the Hyvä Theme and Hyvä Checkout. image: https://www.snow.dog/hubfs/snowdog-website-xc/snowdog-website-featured-image-generic-min.png --- [Skip to the main content.](https://www.snow.dog/our-work/clearbags#main-content) Toggle Menu [ Let's Talk ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKBZndrWgGLoctq%2FTUu9GTmT5HnKz1E%2BKNByk0oXmZYtyT5YLbY8X%2BTGQc%2BMl7npdfvWnRYRlT%2FAtoJHPP9QqbhzEt4Js0LGCFqe9XBBkQhFVquDxtAKF7VT6%2FyFOC0raKlmkcOMaOy2UsQvdBjiBX0JN12QN6cy%2BkU4pUW2d9IOzM1GgXo578Yi%2BN4IHbbdpQbn6%2FFBhMGnspwBVH56MpYBhf7ZZiDEQ%3D%3D&portalId=9212844) **![Development icon](https://www.snow.dog/hubfs/snowdog-website-xc/icons/snowdog-icon-development-white-1.svg)** **Development** [Mobile App Development](https://www.snow.dog/services/mobile-development) [Custom Functionality](https://www.snow.dog/services/custom-functionality) [System Integrations](https://www.snow.dog/services/systems-integration) [Headless/Composable](https://www.snow.dog/services/headless-composable-ecommerce) [Hyvä/Iskra](https://www.snow.dog/services/hyva-sparq) **![Design icon](https://www.snow.dog/hubfs/snowdog-website-xc/icons/snowdog-icon-ux-ui-white-1.svg)** **Design** [Information Architecture](https://www.snow.dog/services/information-architecture) [UX/UI](https://www.snow.dog/services/ux-ui-design) [UX Health and CRO](https://www.snow.dog/ux-health-cro-wcag) [Accessibility](https://www.snow.dog/services/accessibility) **![Consulting icon](https://www.snow.dog/hubfs/snowdog-website-xc/icons/snowdog-icon-consulting-white-1.svg)** **Consulting** [DevOps Consulting](https://www.snow.dog/services/devops-consulting) [eCommerce Strategy Consulting](https://www.snow.dog/services/ecommerce-strategic-consulting) [Tech Stack Consulting](https://www.snow.dog/services/tech-stack-consulting) [Magento Open Source](https://www.snow.dog/platforms/magento-open-source) [Magebutton](https://www.snow.dog/platforms/magebutton) [Shopify](https://www.snow.dog/platforms/shopify) [Adobe Commerce](https://www.snow.dog/platforms/adobe-commerce) [BigCommerce](https://www.snow.dog/platforms/bigcommerce) [commercetools](https://www.snow.dog/platforms/commercetools) [Hyvä](https://www.snow.dog/platforms/hyva-magento-theme) ![B2B](https://www.snow.dog/hubfs/snowdog-website-xc/icons/snowdog-icon-b2b-white.svg) **B2B** [Selena](https://www.snow.dog/our-work/selena) [ClearBags](https://www.snow.dog/our-work/clearbags) [Sanpol](https://www.snow.dog/our-work/sanpol) [Mago Group](https://www.snow.dog/our-work/mago-clever) [HearFor](https://www.snow.dog/our-work/hearfor) ![B2C](https://www.snow.dog/hubfs/snowdog-website-xc/icons/snowdog-icon-b2c-white.svg) **B2C** [Focus Camera](https://www.snow.dog/our-work/focus-camera) [N69](https://www.snow.dog/our-work/n69-pl) [Eobuwie](https://www.snow.dog/our-work/eobuwie) [Biuro Paczka](https://www.snow.dog/our-work/biuro-paczka) [Time Trend](https://www.snow.dog/our-work/timetrend) [Jaguar Land Rover](https://www.snow.dog/our-work/jaguar-land-rover) ![Education](https://www.snow.dog/hubfs/snowdog-website-xc/icons/snowdog-icon-education-white.svg) **Education** [UAM GO](https://www.snow.dog/our-work/uam-go) ![Marketplace](https://www.snow.dog/hubfs/snowdog-website-xc/icons/snowdog-icon-marketplace-white.svg) **Marketplace** [Social Native](https://www.snow.dog/our-work/social-native) # Case Study: ClearBags ### Refreshing ClearBags.com with Hyvä ##### The packaging industry leader’s website gets an exciting UX and UI upgrade with Hyvä Theme and Hyvä Checkout. ![ClearBags logo](https://www.snow.dog/hubfs/snowdog-website-xc/3-case-study-pages/clearbags-logo.svg) INDUSTRY Packaging & Containers COMPANY SIZE Large HEADQUARTERS USA PLATFORM Adobe Commerce / Hyvä ## Background ClearBags started in 1992 as a small poster company called Impact Images. They sold posters in crystal clear bags. Soon, the bags stole the show, and it wasn't long before they shifted focus to this core product line. ClearBags now carries about 5,000 products — and none of them are posters. ClearBags signed on with Snowdog to help them improve the user experience (UX) and user interface (UI) design of its e-commerce platform. The primary goals were to reach new customers while increasing customer satisfaction and retention. ![ClearBags Background](https://www.snow.dog/hubfs/ClearBags%20Background.webp) ## Objectives ![Redesign the UX and UI](https://www.snow.dog/hubfs/Redesign%20the%20UX%20and%20UI.svg) ##### Redesign the UX and UI for greater engagement and conversion. ![Increase product merchandising](https://www.snow.dog/hubfs/Increase%20product%20merchandising.svg) ##### Increase product merchandising and discoverability. ![Improve Site Speed](https://www.snow.dog/hubfs/Improve%20Site%20Speed.svg) ##### Improve site speed. ![Integrate with Searchspring](https://www.snow.dog/hubfs/Integrate%20with%20Searchspring.svg) ##### Integrate with Searchspring. ![Update Magento](https://www.snow.dog/hubfs/Update%20Magento.svg) ##### Update Magento to latest version for improved stability, security, and performance. ## Challenges ![Migrate Custom Functionality to Easier-to-Maintain Modules](https://www.snow.dog/hubfs/Integrate%20with%20Searchspring.svg) ##### Migrate Custom Functionality to Easier-to-Maintain Modules ###### Replacing custom functionality with third-party modules helps reduce site complexity but is a challenge to get right. As an Amasty partner, Snowdog was able to identify specific modules to help them reduce the existing custom code to provide more manageable code and operations. ![Ensure Compatibility with Hyvä Theme](https://www.snow.dog/hubfs/snowdog-website-xc/icons/snowdog-icon-Hyva-Frontend-Theme-3.svg) ##### Ensure Compatibility with Hyvä Theme ###### Another challenge was that existing site customizations had to be refactored to ensure compatibility with Hyvä Theme. As a partner and contributor to the Hyvä solution, Snowdog was able to efficiently implement the necessary refactoring. ![Develop a new pricing engine](https://www.snow.dog/hubfs/Develop%20a%20new%20pricing%20engine.svg) ##### Develop a New Pricing Engine ###### The challenge was to design and develop a flexible and powerful pricing engine to dynamically update and display prices on the product detail page and in the shopping cart based on the number of products and customer group. ![Ensure Unified Look & Feel Following Content Migration](https://www.snow.dog/hubfs/Ensure%20unified%20look.svg) ##### Ensure Unified Look & Feel Following Content Migration ###### With a substantial content migration effort, it was essential to ensure the site’s look and feel was consistent throughout. Working with the new Hyvä theme, Snowdog updated content styles and a number of CMS pages to provide the desired consistency. ## Solutions ### Adobe Commerce Adobe Commerce is a robust, flexible, and feature-rich eCommerce platform that was the preferred solution for ClearBags. Adobe’s comprehensive capabilities, flexibility, and integration with the broader Adobe ecosystem, made it a strong choice for building a sophisticated and scalable eCommerce solution. ![Adobe Commerce](https://www.snow.dog/hubfs/Adobe%20Commerce-1.webp) ### Hyvä Theme & Hyvä Checkout Hyvä Theme and Hyvä Checkout were the preferred choices for the ClearBags store due to their focus on performance, simplicity, and modern design. Hyvä Theme further improves overall developer efficiency with its thoughtful architecture and application of the latest technologies. ![Hyva theme](https://www.snow.dog/hubfs/Hyva%20theme.webp) ### Snowdog’s Magento 2 Menu Magento 2 Menu is a powerful menu configurator developed by the Snowdog team that allows online merchants to create advanced menus to enhance their customers' shopping experience and improve SEO. This was an essential component of improving both visitor engagement and product discoverability. ![Snowdog’s Magento 2 Menu](https://www.snow.dog/hubfs/Snowdog%E2%80%99s%20Magento%202%20Menu.webp) ### Searchspring Snowdog chose to integrate Searchspring with Hyvä Theme to ensure that advanced search functionality is available both to ClearBags.com visitors and the team managing the site behind the scenes. This was accomplished by implementing Searchspring’s API integration with Hyvä, developing frontend customizations, and optimizing search performance via testing and configuration adjustments. ![Searchspring](https://www.snow.dog/hubfs/Searchspring.webp) ## Outcomes ##### Immediate Results By moving away from the heavy JavaScript requirements of the legacy frontend, ClearBags saw an immediate shift in how the site feels and functions. - JavaScript files loaded were slashed by 85%. - Desktop load times dropped from over 6 seconds to a crisp 1.83 seconds. - Mobile speeds improved by 73%, bringing the average load time down to just 2.34 seconds. - The site now consistently passes Core Web Vitals, with a permanent target of sub-2.5 second loading across the board. ![](https://www.snow.dog/hs-fs/hubfs/image-png-Apr-21-2026-07-17-27-5219-AM.png?width=1903&height=397&name=image-png-Apr-21-2026-07-17-27-5219-AM.png)   ![](https://www.snow.dog/hs-fs/hubfs/image-png-Apr-21-2026-07-18-36-7454-AM.png?width=1912&height=388&name=image-png-Apr-21-2026-07-18-36-7454-AM.png)  ##### Conversion & Revenue The technical cleanup translated directly into customer confidence and higher conversion rates. When a site responds instantly, people buy more. - Overall conversion grew by 11.8%, climbing from 70% to 79%. - The streamlined flow led to an 8% increase in add-to-cart rates. - Hyvä Checkout proved its worth with a 10% lift in checkout conversion across both desktop and mobile. - Search autocomplete users—those with the highest intent—converted 6.3% more often thanks to the faster, more responsive UI.   The numbers tell a clear story of sustainable growth. Comparing 2025 to 2024, the web Average Order Value (AOV) rose by 6.67%. All told, these improvements have driven an attributed revenue growth of between $1.2M and $1.3M. ![Check icon](https://www.snow.dog/hubfs/Excellence%20in%20execution.svg) ##### Site Performance Improvements ###### Customer experience was improved throughout the ClearBags site due to improvements in site performance and UX/UI optimization. ![Check icon](https://www.snow.dog/hubfs/Excellence%20in%20execution.svg) ##### Hyvä Implementation ###### With Hyvä Checkout, Snowdog was able to simplify and streamline the payment process. By focusing on a minimalist and efficient checkout experience, buyer friction was reduced and shopping cart abandonment rates were minimized. ###### The integration of Hyvä Theme and Hyvä Checkout helped maintain design consistency and functionality throughout the ClearBags site. Overall, the use of the Hyvä solutions created a new development environment that was more efficient and less costly to maintain. ![Check icon](https://www.snow.dog/hubfs/Excellence%20in%20execution.svg) ##### Increased Customer Satisfaction ###### Snowdog’s work on this project helped ClearBags increase customer satisfaction, improve conversion rates, and establish competitive advantage in the rapidly changing online retail environment for packaging products. ## More success stories [ See all Case Studies ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLSWm7sHaDX%2BM3urNSi05Pz68rfU%2FwqiwV9OFoR9EFFmaLCiLAQeZw4VjjBbFuOG8jOVfdrdVRJTtF2savJd7ymytDLaynnGXn%2FWvLndV8kC2Q0zVceVirzbOwkeBdqM0cCcj6vaCOd%2FV44PyO8LbKRoqh%2F8YzBosErKo7U6sBAKlMttOPgramC%2F61sgk5%2BzMYmmqRGBf0%3D&portalId=9212844) [![SOCIAL NATIVE](https://www.snow.dog/hubfs/sd%20social%20native%20commercetools.webp) ](https://snow.dog/our-work/social-native) ###### SOCIAL NATIVE ##### Launching a full-featured creator marketplace in under 4 months [ See Case Study ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKJVR7GXX5Mgs%2FNWPig7Wo%2BF%2BXZ1hFFv175b6JVIhyxTz9zeBypYnlEzQVBT4bl%2BK4F1hHdZ6%2BZbb2f3pao667OlND8rkPmZR%2Fr0kEwJYMqULzM%2F8vFmw0wQJadmBOIm43%2B1dv8YLQBjtrYAc9%2F%2BHapGefYpITaCeHgDxo3XN9PzQmNCMHMv3G8eJ%2BmQ%2FPv%2F6jW%2FHibevnZsAaF%2F2yWwU0hF%2FBpXw%3D%3D&portalId=9212844) [![EOBUWIE.PL](https://www.snow.dog/hubfs/snowdog-website-xc/1-home-page/eobuwie-case-study-image.webp) ](https://snow.dog/our-work/eobuwie-pl) ###### EOBUWIE.PL ##### Revolutionizing retail: A holistic unified commerce solution for a European footwear giant [ See Case Study ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJ1PaRqSEpTrcvJlo6N35DCj5KHIC5TcyAgGcEir%2FFPdRS%2Bd2c5RXu9%2F3DK%2FzuCZue0Pb5tVeyJ1EsNwh%2BmCHOIUdYR9SQuU%2FK68YqLxcKgxM9jPV%2BEM8h0SXg%2BmXCAbBLYVizy3v8N4DYDFYmK9D5wMrS6tp8ivHAJm1ydMcIohx08gUBRkb0BV3RedzedlPlLunVUb1ibmomhsJw%2B5w%3D%3D&portalId=9212844) ## Ready to get started with Snowdog? 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