Ready to launch your e-commerce website in 2023? Our comprehensive guide covers everything from platform selection to post-launch optimization. Get expert insights and tips for a successful online store launch.
There are numerous myths about the deaf community. Read about Audism, Deaf Culture and how to communicate with Deaf People. Our guests were Paweł Potakowski (migam.org) and PhD Beata Iwanicka (Adam Mickiewicz University).
Learn how to provide effective recruitment feedback that motivates and empowers candidates instead of tearing them down. Read on for tips and examples from Snowdog.
Discover the fascinating world of eye tracking in UX research in our latest blog post. Explore the pros and cons of using eye tracking glasses, learn how to interpret gaze plots, and find out how eye tracking can help you uncover user insights. Join us on this exciting journey and discover if eye tracking is the right tool for your UX research needs.
Can we instill confidence and motivation in a candidate even when rejecting them in a recruitment process? And can one truly appreciate receiving a rejection email? These are the questions that have crossed my mind not once, but twice.
On the 1st of December 2022, we met again at the Snowdog HQ to talk about accessibility. This time the goal was to get more insight into the lives of visually impaired people. We had two speakers and as always a very active audience, that asked a lot of interesting and insightful questions. Do you want to know what we’ve learned? Keep reading!
Do you remember the last time you were on a beach and someone called or texted you? You wanted to check it, but the sun was shining so hard that you couldn’t see anything. You squinted your eyes, covered yourself with something and then finally after a great deal of effort you were able to read it. That is neither the most comfortable nor the most optimal way of using your smartphone. The thing is that a lot of people have to deal with much worse obstacles on an everyday basis when it comes to using technology. To get a better understanding and insight into the lives of people who are visually impaired, we talked to Przemek, a man with vision impairment, and asked him how he’s using the technology.
We created a SaaS solution for machine learning product recommendation. Product is the one - but how to present it in an intuitive way? Check how our UX/UI team approached it.
The series of Poznan Accessibility Meetup is still quite a fresh idea. We organize it because the topic is important to us. We implement accessibility, and we wish to educate others on that matter. That’s why in the middle of September, we have gathered for the second time to talk about the issues with A11y in both online and offline world. We’ve listened to three lectures and some very insightful questions. We prepared a sum up of it all. Enjoy!
Happiness, determination, sadness, anger, shock — research shows that people are perfectly capable of accurately recognizing these (and many more!) emotions from pictures that have been cropped to only show eyes. The way they can squint, widen, shrink or expand can tell us a lot — after all, as the saying goes, eyes are windows to the soul. But with technology, our eyes can tell us even more. Eye-tracking is by no means new. With a history dating back to 1879, it began with researchers observing naked eyes during reading. Nowadays, this technology has advanced and become accessible even to smaller businesses, who can use it and gain valuable data. At Snowdog, we are always eyeing the next thing to assist us in helping our clients in new and innovative ways. We decided to invest in eye-tracking equipment and analysis software because of its on and offline applications, and it’s potential to further enhance the capabilities of our UX research department. We’d like to devote this space to talking a bit about what eye tracking is, how it can be applied in user experience research and how we are going to use it at Snowdog.