Visual Recommendation System
Image-based recommendation system which recommends products based on their visual similarity
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How does it work?
We are using transfer learning from the field of image classification to extract features from new data.

15
+
YEARS ON THE MARKET
100
k+
TASKS COMPLETED
100
+
PROJECTS DELIVERED
What is transfer learning?
Transfer learning involves applying knowledge from one field in another field. In our recommendation system, we are using an already trained model and training only the top layers to adapt to new cases.
Advantages
There is no need for a priori data thanks to transfer learning. The only required component from stores is a database of the product images to feed the model, so it's possible to build a working demo of this recommendation system for your store within a day.
Development Opportunities
Adding filtering based on attributes would enhance the performance of the system. A product could be improved in the future, given feedback that is collected based on user clicks on the website. Items clicked from recommendations would be considered successfully recommended items — therefore, the system could learn from user engagement with the given recommendations.
Applications
This system can be used to recommend visually similar products when looking for alternatives to the currently viewed item. It's perfect for a starting point in behavioral recommendations when there is not sufficient data gathered yet to suggest items based on a user's search history.

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