User accessibility testing with client during Meet Magento PL

Accessibility

20% of the US population have a form of disability or impairment, yet only 2% of the billions of websites are accessible to them. This web accessibility gap prevents a significant proportion of the global population from participating in the internet. At Snowdog, we want to work towards closing this gap, and ensure as many people as possible can benefit from the products we work on.

A11y is our priority from day one of design and development. It's an integral part of our existing themes and design patterns, so not only do we build accessible solutions from scratch, but we have experience working with clients that need meet certain a11y requirements to comply with discrimination laws. People with disabilities comprise a significant market with spending power and by excluding them, businesses miss out on great opportunities.

We work at the unique intersection of eCommerce, mobile tech, front-end technologies and accessibility which makes us uniquely suited to help clients prioritise a11y and elevate their business.

Przemek Kielar, accessibility tester

Accessibility audits

Our team will review your eCommerce and find any accessibility problems within your service, and help you meet WCAG 2.1 AA requirements. We'll work with you to go through your website and test with various platforms, browsers and assistive technologies to ensure you are in compliance with accessibility requirements, make your store more inclusive, and protect your business from litigation. We offer user testing with our professional testers, manual testing with assistive technologies and automated tests.

Why your website needs to be accessible?

Web accessibility is not a "nice to have" feature anymore. It is considered a standard requirement for websites, next to performance and SEO. Here are some facts you may not know:

  • 01

    The spending power of disabled people and their household globally is currently estimated to be worth $8 trillion, increasing by 14% per annum. Only 10% of businesses have a targeted strategy for this market.

  • 02

    Legislation to protect users from discrimination online already exists in many countries, meaning many business are at risk of litigation.

  • 03

    A11y doesn't just apply to disabilities. Temporary or circumstantial events, for example, those with weak internet connections, or those caring for children can benefit from a11y.

  • 04

    Complying with accessibility requirements creates a more understandable and usable website, hence a better experience for all customers.

  • 05

    An aging populations means there is an ever-growing proportion of users over age 55 who are using the internet for shopping, communication, travel and financial services. It's important to open your website up to this demographic.

Ready to take your first step to accessibility?