Accessibility

What makes accessibility in eCommerce so important?

Twenty percent of the US population have a form of disability or impairment, yet only 2% of the billions of websites are accessible to them. This web accessibility gap prevents a significant proportion of the global population from participating in the internet. At Snowdog, we want to work towards closing this gap to ensure as many people as possible can benefit from the products we work on.

A11y is our priority from day one of design and development. It's an integral part of our existing themes and design patterns, so we not only build accessible solutions from scratch, we also have experience working with clients who need to meet certain a11y requirements to comply with discrimination laws. People with disabilities comprise a significant market with spending power and, by excluding them, businesses miss out on great opportunities.

We work at the unique intersection of eCommerce, mobile tech, front-end technologies, and accessibility, which makes us uniquely suited to help clients prioritise a11y and elevate their businesses.

Let's Talk

Get an accessibility consultation

Our team will review your eCommerce to find any accessibility problems within your service and help you meet WCAG 2.1 AA requirements. We'll work with you to go through your website and test it with various platforms, browsers, and assistive technologies to ensure you are in compliance with accessibility requirements to make your store more inclusive and protect your business from litigation. We offer user testing with our professional testers, manual testing with assistive technologies, and automated tests.

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YEARS ON THE MARKET

100

TASKS COMPLETED

100

PROJECTS DELIVERED

Spending Power

The spending power of disabled people and their households globally is currently estimated to be worth $8 trillion, increasing by 14% per annum. Only 10% of businesses have a targeted strategy for this market.

Risk of Litigation

Legislation to protect users from discrimination online already exists in many countries, meaning many business are at risk of litigation.

Not Just for Disabilities

A11y doesn't just apply to disabilities. It also covers temporary or circumstantial events — people with weak internet connections or those caring for children, for example, can benefit from a11y.

Improved User Experience

Complying with accessibility requirements creates a more understandable and usable website, hence a better experience for all customers.

Growing Aging Population

An aging population means there is an ever-growing proportion of users over age 55 who are using the internet for shopping, communication, travel, and financial services. It's important to open your website up to this demographic.

Let's work together

Tell us more about your project and find out how we can help you.